breakfast of champions

This is one of those pieces that I could never bring myself to sell. When we found it, both my business partner and myself wanted to take it home. Our compromise was that it would stay in the shop and so it has, for 10 years. (It's in the bathroom, right above the toilet, and I never get tired of looking at it after my second "Venti China Green Tips"....)  It must have come from someone from in the "Breakfast World".... There are several companies products represented, so maybe this is from the factory that actually made the cereals? It's too well done to just be made by some wacky cereal collector. Is it just a joke piece from Spencer's Gifts? I don't think so, it's too well executed, and it also has some age. It was also really hard to photograph, so please excuse the less than stellar pictures. Enjoy, and I hope your favorite brand is represented....